Even World Class Talent Needs to Communicate

Image from derok.net
Image from derok.net

The National Basketball Association has finally reached the quarter pole of the 2008-2009 season meaning that teams have played about 3/4s of their total games.  At this point, it’s pretty easy to tell which teams have a chance of winning the championship and which teams are already dreaming about next year.

The Boston Celtics is one such team that is vying for a championship.  Lately, they’ve been in a slump due to the injury of one of their best players, Kevin Garnett.  With Garnett’s influence, the Celtics are the class of the league, without him they are just another “very good” team.  Like most NBA superstars, Garnett is blessed with supreme athletic ability, willpower and drive.  However, what the team misses most when Garnett doesn’t play is his ability to communicate during the game.   Garnett keeps his team working as one cohesive unit with his incessant chatter and masterful communication skills.

It’s interesting to note that on a team full of world class talent, it takes a strong devotion to communication in order to achieve the next level.  This holds true in many situations, whether it is a basketball game or the execution of corporate strategy.  At PBwiki, we strive to make that communication easier and more effective.  Check out some of the ways that other organizations have utilized our tools.

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