If at first you don't persuade, try, try again (The Rule of Six)

One of the most important principles of marketing is persistence.  Every marketer I’ve ever worked with has said that a target has to be exposed to your message at least six times before it sinks in. At first, I wasn’t certain if I believed them.  After all, six times seems kind of arbitrary, and IContinue reading “If at first you don't persuade, try, try again (The Rule of Six)”

You Get What You Inspect, Not What You Expect

When I started my first company (long, long ago in a valley not so far away), I learned a valuable lesson from Jim Fitzsimmons, the guy I recruited to be CEO. Jim had experience both as an entrepreneur, and as a corporate manager (he had been assistant controller of all of Pepsico), and he hadContinue reading “You Get What You Inspect, Not What You Expect”

How PBwiki Made My Life Easier

As the new guy at PBwiki, folks often ask me about why I wanted to join the company. (thankfully, not too many ask the logical corollary, “Why would PBwiki want you as an employee?”) Besides the people here, who are great, the biggest reason for me is that I really love the product. Even moreContinue reading “How PBwiki Made My Life Easier”