If at first you don't persuade, try, try again (The Rule of Six)

One of the most important principles of marketing is persistence.  Every marketer I’ve ever worked with has said that a target has to be exposed to your message at least six times before it sinks in. At first, I wasn’t certain if I believed them.  After all, six times seems kind of arbitrary, and IContinue reading “If at first you don't persuade, try, try again (The Rule of Six)”