Great Expectations (Management)

One of the skills every marketer (if not every person) needs to master is the art of managing expectations. Managing expectations is a “Goldilocks” task–too high, and they’ll be impossible to meet; too low, and they’ll detract from your accomplishments; just right, and you’ll be a hero.  Of the potential pitfalls, high expectations are perhapsContinue reading “Great Expectations (Management)”