Enjoy telling folks about PBwiki? Why not make it your job?

Are you a software sales professional?  PBwiki is looking for salespeople that want to work for one of the fastest growing software companies in the world.  We are looking for proven, quota-carrying sales professionals. We have positions open in both our San Mateo, CA and Nashua, NH offices (so if you’ve always wanted to workContinue reading “Enjoy telling folks about PBwiki? Why not make it your job?”

To Sell Your Story, Be The Story

  For this week’s marketing post, I’m going to delve into the world of politics again, which holds some interesting lessons for the business world.  One of the major advantages that Barack Obama currently holds over Hillary Clinton in the race for the Democratic presidential nomination here in the United States lies in how hisContinue reading “To Sell Your Story, Be The Story”

Great Expectations (Management)

One of the skills every marketer (if not every person) needs to master is the art of managing expectations. Managing expectations is a “Goldilocks” task–too high, and they’ll be impossible to meet; too low, and they’ll detract from your accomplishments; just right, and you’ll be a hero.  Of the potential pitfalls, high expectations are perhapsContinue reading “Great Expectations (Management)”

Software-as-a-Service: Give 'em what they want

We’ve come a long way since the early days of Salesforce.com, when Marc Benioff was blazing a trail with his “No Software” campaign.  Back then, the big question was whether or not corporate IT departments would ever accept on-demand software, as opposed to the traditional approach of on-premise hosting. Here’s what Sun had to say:Continue reading “Software-as-a-Service: Give 'em what they want”

PBwiki co-founders will be speaking in Palo Alto on Monday, February 4th

This Monday Monday, February 4th, we (the PBwiki co-founders) will be speaking at an SDforum event on PBwiki and entrepreneurship. We’ll talk about how we grew, what the technical/organizational challenges were, and how we spread the word about PBwiki. If you want us to speak about anything in particular, just leave a comment here andContinue reading “PBwiki co-founders will be speaking in Palo Alto on Monday, February 4th”

If at first you don't persuade, try, try again (The Rule of Six)

One of the most important principles of marketing is persistence.  Every marketer I’ve ever worked with has said that a target has to be exposed to your message at least six times before it sinks in. At first, I wasn’t certain if I believed them.  After all, six times seems kind of arbitrary, and IContinue reading “If at first you don't persuade, try, try again (The Rule of Six)”

You Get What You Inspect, Not What You Expect

When I started my first company (long, long ago in a valley not so far away), I learned a valuable lesson from Jim Fitzsimmons, the guy I recruited to be CEO. Jim had experience both as an entrepreneur, and as a corporate manager (he had been assistant controller of all of Pepsico), and he hadContinue reading “You Get What You Inspect, Not What You Expect”

How PBwiki Made My Life Easier

As the new guy at PBwiki, folks often ask me about why I wanted to join the company. (thankfully, not too many ask the logical corollary, “Why would PBwiki want you as an employee?”) Besides the people here, who are great, the biggest reason for me is that I really love the product. Even moreContinue reading “How PBwiki Made My Life Easier”

All Pages now allows you to rename pages

Last week we announced the improved ‘All Pages’, where you can locate all of the wiki pages that you created. After reviewing the page and listening to your feedback, we happy to bring back the ‘rename page’ option. On the new ‘All Pages’ you are now able to delete and rename individual pages. To seeContinue reading “All Pages now allows you to rename pages”

Edu Case Study — PBwiki at Bentley College

Mark Frydenberg, Bentley College PBwiki and Camtasia – Changing the Way I Teach College students today live in a world filled with social media and interactive technology. In my Technology Intensive IT 101 class at Bentley College, the question for me isn’t how do I teach students about new technologies– but rather, how do IContinue reading “Edu Case Study — PBwiki at Bentley College”